Messenger Abandoned Cart Recovery Stats and Benchmarks
Cart recovery is one of the fastest automation wins when timing, message relevance, and offer logic are aligned.
Metrics to track first
- Recovery rate by trigger window (15 min, 2 hours, 24 hours)
- Recovered revenue by campaign branch
- Margin impact by discount tier
Practical benchmark framework
- Baseline your email-only recovery rate for 30 days.
- Add Messenger recovery for highest-intent segments.
- Measure incremental recovery against baseline, not total recovered orders.
Internal implementation pages
- Abandoned cart Messenger automation service
- Messenger marketing agency service
- Industry setup for clothing brands
Optimization note
Most teams over-discount too early. Sequence value proof before discounting to protect gross margin.